Terms, Conditions & Privacy
Important Info:
Laundry Service
In our standard laundry service, garments are washed at 30 degrees with Ariel Professional detergent and Lenor softener, then tumble dried on a cool setting. Items not suited to these settings are processed at the customer’s risk. Please separate any items you are concerned about and ask our staff for guidance.
Wet Cleaning
Wet cleaning is a water based garment cleaning process which offers many benefits, but there are some inherent risks such as shrinkage, colour run/loss, and can affect adhesives used in fabric manufacture. Wet cleaning is also less effective than dry cleaning on some marks and stains including oil and grease.
Curtain Cleaning
We will clean in strict accordance with cleaning instructions attached to your items, but please note that damage often occurs due to incorrect care instructions, material or manufacturing defects or other issues such as damp/sun “rot” caused by prolonged exposure to the sun. Curtains with vinyl or “blackout” linings may blister, peel or disintegrate during cleaning, which may only be apparent after cleaning. If cleaning instructions are not present or available, we require your approval to proceed with cleaning and you will indemnify us against any damage or loss resulting from cleaning.
Leather & Suede Cleaning
Leather & suede garments are often made of a number of different skins or panels that may respond differently to cleaning, which may lead to shrinkage, wrinkles, change in texture or other physical changes. There may also be colour loss or run, which may not be restorable. Imperfections may become more obvious or worsen with cleaning. It’s not always possible to remove stains from leather and suede items. Decorative trims may be affected or damaged in cleaning, despite all care being taken to avoid it.
Wedding Dress Cleaning
Wedding dresses are carefully cleaned in accordance with care label instructions, where available. When instructions are unclear or unavailable, we will discuss our cleaning methods with you and may ask for your permission to proceed at your own risk, indemnifying us for any resulting loss or damage to the dress. We therefore suggest contacting your dressmaker or retailer for cleaning instructions in advance.
In spite of the gentle pre-treatment and cleaning process used, it may not be possible to make your dress 100% clean. Age, storage conditions, nature of the marks and fabrics used will influence the cleaning process and affect the results. Beads, trims and other decorative parts are occasionally loosened by the process and can fall off. Cleaning can also highlight marks or damage not noticeable prior to cleaning.
Full Terms & Conditions:
CLEANING INSTRUCTIONS We clean in accordance with care label instructions. In their absence, we will
discuss with you the methods best suited to the nature and condition of each article before proceeding. Your
signature may be required to confirm you accept associated risks.
STAIN REMOVAL It is not always possible to remove stains. Stain removal is more difficult if any non
professional techniques have previously been applied such as the use of water or other products. We treat
problematic stains with caution but occasionally need to use harsher techniques and chemicals. Some stain
removal can only be done at the customer’s own risk. We cannot guarantee cleaning results.
LIMITATIONS Despite efforts to identify potential problems with garments, we cannot assume responsibility
for weaknesses or defects in materials, manufacturing or care label instructions that are not apparent before
cleaning. We are not responsible for eg. sun fading, colour loss due to non-fastness, wear & tear or shrinkage.
SUEDE & LEATHER Suede & leather garments frequently have inherent weaknesses or defects in the
material due to natural inconsistencies and flaws. We cannot take responsibility for colour loss or shrinkage
caused by cleaning.
LOSS AND DAMAGE In the event of loss, damage or quantity discrepancies, please inform us within 48 hours
of receiving your items. We are not responsible for loss if delivered to an unattended location. We will
investigate complaints promptly and if it is proved that we are at fault we offer fair compensation based on
the value, age and condition of affected items when they came into our care. If it cannot be agreed who is
responsible for the damage we can arrange for independent analysis by a fabric care research laboratory.
Restitution will be made based upon their report. In the event of our liability for total loss (unless stated on
delivery to us that the item is part of a set (eg. a suit) or valued over £100) we will pay the depreciated fair
value of that garment as set out by the Textile Services Association.
COLLECTION & DELIVERY We may require a signature on collection or delivery. Queries or complaints must
be raised within 48 hours. We reserve the right to decline collection or delivery if we cannot access
customers’ address, or it is above the 3rd floor unless an operating lift is available. Quoted times/dates are
estimates and may vary, and do not form a contract.
PAYMENT Collection & delivery customers must pay in advance of return by cash, credit/debit card or bank
transfer. We reserve the right not to collect or deliver any items until payment has been received. Counter
customers must either pay before or on collection by cash, credit/debit card or bank transfer.
PRICING & TERMS Prices include VAT at 20%. We reserve the right to alter prices and makes changes to our
terms at any time.
DISPOSAL Uncollected items may be disposed of after 90 days. No liability will be accepted for any
consequential loss arising from our services.
PRIVACY
1. Who We Are
| Business name | Altrincham Dry Cleaners (trading name of Really Clean Ltd) |
| Registered name | Really Clean Ltd |
| Address | 55 Borough Road, Altrincham, WA15 9RA |
| info@altrinchamdrycleaners.com | |
| Website | www.altrinchamdrycleaners.com |
Really Clean Ltd is the data controller responsible for your personal data. We are committed to protecting your privacy and handling your data in an open and transparent manner in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Data We Collect
We collect and process the following categories of personal data, depending on how you interact with us:
2.1 Customer & Booking Data
- Full name
- Email address
- Phone number (mobile and/or landline)
- Postal address or postcode (for collection and delivery services)
- Service history and garment details
- Payment records (processed via our point-of-sale system; we do not store full card details)
2.2 Website & Enquiry Data
- Data submitted via our general contact form
- Data submitted via our wedding dress cleaning enquiry form
- Booking data submitted via our online booking system (Bookly)
- Technical data: IP address, browser type, pages visited, session duration (collected via Google Analytics 4)
- Cookie preferences
2.3 Marketing Data
- Email address and name (where you have consented to receive marketing communications)
- Communication preferences
2.4 Special Categories of Data
We do not intentionally collect special category data (e.g. health, ethnicity, religion). Please do not include such information in any correspondence or garment notes.
3. How We Collect Your Data
- Directly from you: when you visit our shop, make a booking online or by phone, submit an enquiry form, or sign up to our email list.
- Automatically: when you visit our website, we may collect technical and usage data via cookies and analytics tools (see Section 9).
- From your use of our collection and delivery service: including your address and scheduling preferences.
4. How We Use Your Data
We use your personal data for the following purposes, relying on the legal bases indicated:
| Purpose | Legal Basis | Retention |
|---|---|---|
| To fulfil your dry cleaning, laundry, ironing, curtain & blind, or wedding dress cleaning order | Contract performance | 6 years |
| To manage your collection and delivery booking and schedule | Contract performance | 2 years |
| To contact you about your order, including status updates and collection/delivery notifications | Contract performance | 2 years |
| To process payments and maintain financial records | Legal obligation | 7 years |
| To respond to enquiries submitted via our contact forms or email | Legitimate interests / Pre-contract | 2 years |
| To send you marketing emails about our services (where you have opted in) | Consent | Until unsubscribe |
| To send service-related transactional emails (e.g. booking confirmations) | Contract performance | 2 years |
| To improve our website and services using anonymised analytics data | Legitimate interests | 26 months |
| To comply with legal and regulatory obligations | Legal obligation | As required by law |
5. Marketing Communications
We only send marketing emails where you have given your explicit consent — for example, by ticking the opt-in box when making a booking or submitting an enquiry form on our website.
Our email marketing is managed using Mailchimp (Intuit Inc.). Your email address and name are shared with Mailchimp solely for the purpose of sending you our communications.
You can withdraw your consent and unsubscribe at any time by:
- Clicking the ‘Unsubscribe’ link in any marketing email we send
- Emailing us at info@altrinchamdrycleaners.com
- Writing to us at our address above
Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew consent.
6. Who We Share Your Data With
We do not sell, rent, or trade your personal data. We may share your data with the following categories of third parties where necessary:
| Recipient | Purpose | Safeguard |
|---|---|---|
| Mailchimp (Intuit Inc.) | Email marketing delivery | Standard Contractual Clauses (US) |
| Bookly / WordPress hosting provider | Online booking management | Data processing agreement |
| Google LLC | Analytics (GA4), Ads conversion tracking, Google Business Profile | Standard Contractual Clauses (US) |
| Meta Platforms Ireland Ltd | Advertising analytics (Meta Pixel) | Standard Contractual Clauses |
| Point-of-sale system provider (Spot) | Transaction and order management | Data processing agreement |
| Payment processor | Card payment processing | PCI DSS compliant |
| HMRC / regulatory authorities | Legal obligations only | Required by law |
7. International Transfers
Some of our service providers, including Mailchimp (Intuit Inc.) and Google LLC, are based in or transfer data to countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO) or reliance on the UK Extension to the EU-US Data Privacy Framework.
If you would like further information about the specific safeguards in place, please contact us using the details in Section 12.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law:
- Customer order records: 6 years from date of service
- Financial and payment records: 7 years (HMRC requirement)
- Marketing data: retained until you unsubscribe or withdraw consent, then deleted within 30 days
- Website analytics data: 26 months (Google Analytics default)
- Enquiry data (no subsequent order): 2 years
When personal data is no longer required, it is securely deleted or anonymised.
9. Cookies
9.1 Essential Cookies
Required for the website to function (e.g. session management, the Bookly booking system). These cannot be disabled without affecting site functionality.
9.2 Analytics Cookies
We use Google Analytics 4 (GA4) to understand how visitors use our website. GA4 collects anonymised data on page views, session duration, and traffic sources. This cookie is only set with your consent.
9.3 Marketing Cookies
We use the Meta Pixel to measure the effectiveness of our Facebook and Instagram advertising. This cookie is only set with your consent.
9.4 Managing Cookies
When you first visit our website you will be shown a cookie consent banner. You can also manage cookies through your browser settings; however, disabling essential cookies may affect your ability to use some features of the site.
10. Your Rights
Under UK GDPR you have the following rights in relation to your personal data:
| Right | What this means |
|---|---|
| Right of access | You can request a copy of the personal data we hold about you (a Subject Access Request). |
| Right to rectification | You can ask us to correct inaccurate or incomplete data. |
| Right to erasure | You can ask us to delete your data where there is no longer a lawful reason to retain it. |
| Right to restrict processing | You can ask us to pause processing of your data in certain circumstances. |
| Right to data portability | Where processing is based on consent or contract and carried out automatically, you can ask us to provide your data in a structured, machine-readable format. |
| Right to object | You can object to processing based on legitimate interests or for direct marketing purposes. |
| Right to withdraw consent | Where processing is based on consent, you can withdraw it at any time without affecting previous processing. |
| Rights related to automated decision-making | We do not make significant decisions about you through fully automated processes. |
To exercise any of your rights, please contact us using the details in Section 12. We will respond within one calendar month. There is no charge for exercising your rights, though we may charge a reasonable fee if requests are manifestly unfounded or excessive.
11. How We Protect Your Data
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures, including:
- SSL/TLS encryption on our website (HTTPS)
- Restricted access to personal data on a need-to-know basis
- Password-protected and access-controlled systems
- Regular review of our data processing activities and third-party service providers
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and, where required, notify you directly.
12. Contact Us & Complaints
If you have any questions about this policy, wish to exercise your rights, or have a concern about how we handle your data, please contact us:
| Data controller | Really Clean Ltd (trading as Altrincham Dry Cleaners) |
| Address | 55 Borough Road, Altrincham, WA15 9RA |
| info@altrinchamdrycleaners.com | |
| Phone | 0161 926 8412 |
If you are not satisfied with our response, you have the right to lodge a complaint with the UK supervisory authority:
| Name | Information Commissioner’s Office (ICO) |
| Website | www.ico.org.uk |
| Helpline | 0303 123 1113 |
| Address | Wycliffe House, Water Lane, Wilmslow, SK9 5AF |
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the ‘Last updated’ date at the top of this page and, where appropriate, notify you by email.
We encourage you to review this policy periodically. Your continued use of our services following any changes constitutes your acknowledgement of the revised policy.
Our Satisfaction Guarantee
Apart from all of your usual statutory rights, we wanted to make you really happy to deal with us and came up with a guarantee we thought you’d like:
If you’re not happy with how clean we get your garment, please bring it back to us within 48 hours and we’ll have another go for free. We’ll also proritise it so you get it back without delay. Sometimes, however, the dirt just isn’t going to shift and our senior cleaners might advise that we’ve achieved the best possible result.
Find Us
Originally located beside Sainsburys, we are now to be found on Borough Road near Stamford Park – you can see our shop from the bridge between Sainsburys, the cinema and Tescos.
